E-audiobook
Reality check [electronic resource] : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition / Guy Kawasaki.
"As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"--it's time for a reality check. Here, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance: how to get a standing ovation, the art of schmoozing, how to create a community, the top ten lies of entrepreneurs, everything you wanted to know about getting a job in Silicon Valley but didn't know who to ask"--From publisher description.
Record details
- ISBN: 9781400190645 (sound recording : OverDrive Audio Book)
- ISBN: 1400190649 (sound recording : OverDrive Audio Book)
- Publisher: [Old Saybrook, Conn.] : Tantor Media, 2008.
Content descriptions
| General Note: | Downloadable audio file. Title from: Title details screen. Unabridged. Duration: 14:53:18. |
| Participant or Performer Note: | Read by Paul Boehmer. |
| System Details Note: | Requires OverDrive Media Console Requires OverDrive Media Console (WMA file size: 213985 KB; MP3 file size: 419221 KB). Mode of access: World Wide Web. |
Search for related items by subject
| Subject: | New business enterprises. Entrepreneurship. Competition. Management. |
| Genre: | DOWNLOADABLE AUDIOBOOK. Audiobooks. |
